If you use social media for your business in any capacity, it’s important that people know a few things about you and your business as soon as they click on your profile.

Social media is all about creeping. You see a post in a group, on a page, or on your friend’s wall and want to know who the people commenting are. While twenty years ago finding out a ton of information about someone without first introducing yourself was borderline stalking, it’s become the norm through social media’s easy to access information and front-page profile system. Imagine your profile as a first impression with a potential client, it has to be memorable and relatable.

The public elements of your profile can work to your advantage if you position yourself well and highlight the most important information that someone who’s never met you needs to know before connecting.

Profile picture

If your profile isn’t a picture of your face, you’re deterring more people than you can imagine. People often forget the ‘social’ part of social media. This is the biggest difference between an online message, a phone call, and a face-to-face interaction. Subconsciously, by not having a conversation with your ‘face’ your audience cannot build the same level of trust with you through the internet, even if it’s just a still photo. If you’re not showing who you are, nobody knows who they’re interacting with. It’s too easy to pretend to be someone you’re not on the internet. Give your audience something to recognize.

Cover photo

If your profile isn’t a picture of your face, you’re deterring more people than you can imagine. People often forget the ‘social’ part of social media. This is the biggest difference between an online message, a phone call, and a face-to-face interaction. Subconsciously, by not having a conversation with your ‘face’ your audience cannot build the same level of trust with you through the internet, even if it’s just a still photo. If you’re not showing who you are, nobody knows who they’re interacting with. It’s too easy to pretend to be someone you’re not on the internet. 

Short Bio

On every social media platform, there is a small space for you to create a custom introduction for your audience and anyone who visits your profile. This section usually allows for 150 characters of shameless self promotion. The best bios tell your audience what you do quickly, like an elevator pitch, in a way that entices them to want to learn more. Understanding your ideal client and their goals is the best way to craft a bio that speaks directly to their needs and wants. Don’t underestimate the power of a quick introduction and summary of how you can solve their problems.

Intro Section

Facebook added the intro section in 2016 and a huge number of people still haven’t figured out how to use these highlighted snippets of information to their advantage. Instead of sharing what college you went to and what year you joined Facebook, consider using this to showcase your business page. If you’re a locally based business trying to connect with local clients, like a real estate agent, make sure to include in this section where you service. The best way is by adding your current city. You can also include websites and featured images to introduce profile visitors to your funnel.

Optimizing your personal profiles on social media is critical to your success in creating new connections and building meaningful relationships through engaged interactions. If you want to make the most of your social media profile and use it for more than browsing dog memes, the first step is making sure your ideal client knows what you do and understands the value you provide.

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